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Archive for December 1, 2014

9 Blog Marketing Tactics [INFOGRAPHIC]

By David Erickson | December 1, 2014

This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.

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Event Revenue Share By Segment, October 2014 [CHART]

By David Erickson | December 1, 2014

Among US exhibition and event professionals polled, 63% said exhibit space sales were up for their most recent event.

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Mobile Ad Engagement, October 2014 [TABLE]

By David Erickson | December 1, 2014

While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.

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Preference For Free vs. Paid Mobile Apps, October 2014 [TABLE]

By David Erickson | December 1, 2014

35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.

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Media Buyers' Top Priorities When Evaluating Native Advertising, May 2014 [CHART]

By David Erickson | December 1, 2014

Among US media buyers polled in May 2014, 73% employed native advertising.

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American Publishers Who Offer Native Advertising, June 2014 [CHART]

By David Erickson | December 1, 2014

US native ad spending came in at $1.3 billion in 2013 and expected this to rise drastically through 2018, when it would reach $9.4 billion.

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Global Mobile Broadband Adoption, 2014-2018 [CHART]

By David Erickson | December 1, 2014

From a global perspective, mobile broadband networks are still in the early stage of adoption.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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