Archive for December 2014
Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Read MoreAd Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreParents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read MoreDevice Ownership Among American Kids, October 2014 [CHART]
The majority of US children and teens under 18 have access to some sort of digital device.
Read MorePreferred Channel For Customer Service Inquiries, September 2014 [TABLE]
Social networks were hardly ever the preferred channel for making customer service inquiries.
Read MoreTop 7 Reasons People Use Social Customer Service, September 2014 [CHART]
23% of US internet users have used social media for customer services purposes at some point.
Read MorePersonalization's Effect On ROI, December 2014 [CHART]
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreOnline Consumer Reviews' Influence Over Purchases, December 2014 [CHART]
Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase.
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