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Archive for December 2014

Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]

By David Erickson | December 31, 2014

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

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Ad Traffic Generated By Bots, September 2014 [CHART]

By David Erickson | December 31, 2014

In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.

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Parents' Monitoring Of Kids' Online Activity, October 2014 [CHART]

By David Erickson | December 31, 2014

Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.

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Device Ownership Among American Kids, October 2014 [CHART]

By David Erickson | December 31, 2014

The majority of US children and teens under 18 have access to some sort of digital device.

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Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

By David Erickson | December 31, 2014

Social networks were hardly ever the preferred channel for making customer service inquiries.

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Top 7 Reasons People Use Social Customer Service, September 2014 [CHART]

By David Erickson | December 30, 2014

23% of US internet users have used social media for customer services purposes at some point.

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Personalization's Effect On ROI, December 2014 [CHART]

By David Erickson | December 30, 2014

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.

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Brand Loyalty By Gender, December 2014 [CHART]

By David Erickson | December 30, 2014

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Some 84% of global online consumers aged 16 and older report sharing content online.

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Online Consumer Reviews' Influence Over Purchases, December 2014 [CHART]

By David Erickson | December 30, 2014

Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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