Top Reasons People Abandon Their Shopping Cart, November 2014 [CHART]

Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs, with 28% share of respondents to a recent survey tabbing this as their main reason. (This aligns with other research on the topic.) Of the 6 options listed, the second-most cited was having to create a new user account. Meanwhile, 54% of shoppers said they are likely to to buy products they left in their cart if they’re offered again at a discounted price – with this likelihood greatest among the 18-24 (61%) and 25-34 (72%) brackets. Source: Visual Website Optimizer (VWO)

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