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Archive for November 29, 2014

Top 10 Champion Brands, 2014 [CHART]

By David Erickson | November 29, 2014

APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.

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Growth In Authenticated Viewing, 2013-2014 [CHART]

By David Erickson | November 29, 2014

46% of all ad views on long-form and live content came from behind authentication walls in Q3.

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Brands & Loyalty Rewards, November 2014 [CHART]

By David Erickson | November 29, 2014

More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.

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Top Reasons People Abandon Their Shopping Cart, November 2014 [CHART]

By David Erickson | November 29, 2014

Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.

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Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

By David Erickson | November 29, 2014

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

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Sports Market Revenue Forecast, 2013-2018 [CHART]

By David Erickson | November 29, 2014

The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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