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Archive for November 28, 2014

Typical Mobile Wallet Spend Per Transaction By Service, June 2014 [CHART]

By David Erickson | November 28, 2014

17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.

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How People Use Apple Passbook, Q2 2014 [CHART]

By David Erickson | November 28, 2014

How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.

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Apple Passbook Users By Age, Q2 2014 [CHART]

By David Erickson | November 28, 2014

24.5% of US mobile device users had used Passbook in the six months leading up to polling.

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Most Important Channels When Making A Purchase, June 2014 [CHART]

By David Erickson | November 28, 2014

Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.

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How To Use Social Media For Events [INFOGRAPHIC]

By David Erickson | November 28, 2014

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

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Online Newspaper Audience Share By Device, August 2014 [CHART]

By David Erickson | November 28, 2014

Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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