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Archive for November 27, 2014

Online Newspaper Audience Growth By Device, August 2014 [CHART]

By David Erickson | November 27, 2014

80% of US adult internet users accessed digital news content.

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Netflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]

By David Erickson | November 27, 2014

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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Video Ad Completion Rates, Q3 2014 [CHART]

By David Erickson | November 27, 2014

While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.

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Tweet Frequency Top Companies, Q3 2014 [CHART]

By David Erickson | November 27, 2014

98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day.

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B2B Buyers' Online Research By Channel, October 2014 [CHART]

By David Erickson | November 27, 2014

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

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Top Industries By African-American Media Spend, October 2014 [TABLE]

By David Erickson | November 27, 2014

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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