Archive for November 27, 2014
Online Newspaper Audience Growth By Device, August 2014 [CHART]
80% of US adult internet users accessed digital news content.
Read MoreNetflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreVideo Ad Completion Rates, Q3 2014 [CHART]
While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.
Read MoreTweet Frequency Top Companies, Q3 2014 [CHART]
98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MoreTop Industries By African-American Media Spend, October 2014 [TABLE]
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
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