Consumers’ Attitudes Toward Private Label Products, November 2014 [CHART]

Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen’s report, and 65% agree (75% in the US) that private labels are a good alternative to name brands. Within the US, two-thirds agree that most private labels’ quality is as good as name brands’, while only one-quarter agree that private labels are not suitable when quality matters. Overall, Nielsen finds that private label captures 16.5% dollar share around the world, highest in Switzerland (45%). Source: Nielsen

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