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Archive for November 26, 2014

Daily Deal User Demographics, October 2014 [CHART]

By David Erickson | November 26, 2014

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

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Content Management System Failures, October 2014 [CHART]

By David Erickson | November 26, 2014

Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.

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Personalization's Effect On Channel Conversion Rates, November 2014 [CHART]

By David Erickson | November 26, 2014

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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Consumers’ Attitudes Toward Private Label Products, November 2014 [CHART]

By David Erickson | November 26, 2014

Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money.

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Women's Concern Over Privacy, November 2014 [CHART]

By David Erickson | November 26, 2014

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

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US Radio Revenues, Q3 & YTD 2014 [CHART]

By David Erickson | November 26, 2014

US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2.

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Consumers' Relationships With Brands, October 2014 [CHART]

By David Erickson | November 26, 2014

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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