Who wants to push their way through crowded stores (let alone find a parking spot) during the holiday season? Based on an August 2014 study by Shullman Research Center, affluents are trying to avoid this. Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
However, affluents won’t shun brick-and-mortar shops completely. The majority planned to head to discount stores to save a few dollars, and 53% said they would also visit mainstream department stores, likely so they can check off gifts for a wide range of people all at once. Read the rest at eMarketer.