Drivers Of Enterprise New Technology Spend, October 2014 [CHART]

Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years, finds Econsultancy in a recent study conducted with Teradata. Marketing attribution, marketing cloud and audience management systems are most commonly reviewed in the next 12 months, though some will also look at social media and email management systems over the 1-2 year horizon. So what will drive spending on new technology? Read the rest at MarketingCharts.