Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Millennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]

By David Erickson | November 24, 2014

Millennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]

Younger consumers are calling out their peers for digital oversharing. In an August 2014 study by Camp Mobile, 81% of US teens and young adult internet users felt people their age shared too much information online—and the majority of that group “strongly” agreed that this was the case.

However, this may change soon as a result of security and privacy concerns around online sharing—who wants to risk having the wrong person find out all of their personal details? More than two in five (42%) 13- to 22-year-olds said they were sharing less online than they had two years ago, compared with just 17% who had increased these actions.

Of course, even if they’re able to cut out some of the noise, younger consumers won’t stop sharing info online completely. Camp Mobile found that teen and young adult internet users were all about photos when sharing content on social media—they’re not often referred to as the selfie generation for nothing. Those ages 13 to 22 were most likely to post pictures of themselves (60% of respondents), with photos of friends and family the second most popular content type. Read the rest at eMarketer.

Posted in Consumer Attitudes, Consumer Behavior, Generations, Millennials, Online Behavior, Social Media Marketing, Social Sharing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
November 2014
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
« Oct   Dec »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube