When asked about how their retargeting budgets would change in the next 12 months, respondents were most likely to plan on increasing social’s share, cited by 67.1%. Search followed at 64.3%, while mobile—always a hot topic—came in third. The majority of marketers also expected to increase their display and video retargeting budgets.
Such increases will happen as marketers expand their very small retargeting budgets. More than half (51%) of respondents put just 10% or less of their marketing dollars toward the tactic, 25% devoted between 11% and 20%, and 15% said retargeting grabbed between 21% and 30% of spending. Read the rest at eMarketer.