89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective.
Before delving into specific methods outlined in the report, it’s worth noting that conversion rate optimization is a growing area of focus for 82% of company marketers surveyed. Interestingly, only 22% are quite satisfied with their current conversion rates, with none very satisfied. Instead, a plurality (41%) are neither satisfied nor dissatisfied. At the same time, more than 7 in 10 feel that their online conversion rates have improved over the past year, suggesting that as marketers increase their focus on this important area, they’re also upping their standards. Read the rest at MarketingCharts.