Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software. Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.
Display was the most popular channel for retargeting, used by 81% of marketers. Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on social media retargeting to rise thanks to the “premium, high-engagement, cross‐device inventory that’s become increasingly available on Facebook and Twitter.” Read the rest at eMarketer.