Expected Spending Habits By Generation, June 2014 [TABLE]
Offering a forward-looking glimpse at spending, a June 2014 survey by Harris Interactive asked online respondents about their intentions for the following six months. A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out. But they were also a bit above average in stating an intention to buy a computer. A familiar refrain is that millennials would rather spend on experiences than on acquiring “stuff.” A related theme states that they care more about access to goods than ownership of them. A 2014 report by The Intelligence Group called young people “the first generations of NOwners, or those who prize access over ownership.” Read the rest at eMarketer.