Email marketing is considered to be one of the most effective digital marketing tactics, but how do consumers feel about it? A recent study by Forrester Research takes a look at consumer attitudes towards email marketing, finding some negative attitudes in decline, although other problem areas persist.
According to the report, 42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010. Similarly, the percentage of consumers agreeing that most email ads they receive don’t offer anything that interests them fell by 3% points from 2012 to 38% this year. Read the rest at MarketingCharts.