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Archive for November 22, 2014

Mobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]

By David Erickson | November 22, 2014

Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).

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2014 Thanksgiving Weekend Shopping Intentions [CHART]

By David Erickson | November 22, 2014

Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.

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Netflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]

By David Erickson | November 22, 2014

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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Consumer Attitudes Toward Email Marketing, September 2014 [CHART]

By David Erickson | November 22, 2014

42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.

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Consumer Perception Of Social Brands, October 2014 [CHART]

By David Erickson | November 22, 2014

Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.

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Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

By David Erickson | November 22, 2014

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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