Top 8 Reasons Americans Engage In Online Activism, November 2014 [CHART]
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%), while about 1 in 1 donated via their mobile device, finds Cone Communications in a new study [PDF]. But donations aren’t the only form of digital activism: the report also notes that 58% of American adults believe that tweeting or posting information about an initiative on social channels is an effective form of advocacy and support. So what motivates them? Read the rest at MarketingCharts.