More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according to a new study from IDG Research Services. Beyond those top values, tech marketers are also looking for competitive pricing and demonstrated ROI (86%) as well as high quality premium audiences (84%). These attributes reflect the priorities of tech marketers today, as detailed in the study.
For example, the value attributed to partners delivering on their promises fits within a broader concern about waste. Indeed, 78% of tech marketers surveyed agree that it will be critical or very important over the next 1-3 years to have insight into whether an online ad has been seen and seen by a human rather than a bot. Read the rest at MarketingCharts.