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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

By David Erickson | November 19, 2014

Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment, details Monetate in its latest quarterly report covering Q2 e-commerce activity. This segment – which accounted for a majority of mobile commerce traffic – sported a conversion rate more than twice the rate of search-referred mobile visitors (0.9% vs. 0.41%). But search and social have their own bright spots.

Mobile search referred more than 40% of traffic to mobile commerce sites, and this traffic had the lowest bounce rate (39%) of the three segments. But, search’s average revenue per session ($0.46) was less than half the comparable figure for direct-to-site customers ($1.04). Read the rest at MarketingCharts.

Posted in Analytics, eCommerce, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Marketing and tagged Benchmarks, Cart Abandonment, Conversions, eTailing, mCommerce, Mobile Benchmarks, Mobile Social, Mobile Websites, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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