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Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

By David Erickson | November 19, 2014

Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

Asked how frequently they used each of 7 modes of communication “yesterday,” (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50 reported that texting was the form of communication they most frequently used, followed by emails for those aged 30-49 and phone calls using a cellphone for those aged 18-29. Some 38% of 18-29-year-olds said they had posted or read messages on a social media site “a lot,” while 14% had frequently used Twitter the previous day. Both figures were far higher for the 18-29 bracket than for older age groups. Source: Gallup

Read the rest at MarketingCharts.

Posted in Baby Boomers, Consumer Behavior, Email Marketing, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Technographics, Visual Communications and tagged Facebook, Instagram, Mobile Email, Mobile Social, Photo Sharing, Smart Phones, Text Messaging, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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