Archive for November 19, 2014
Marketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
Read MoreTV Average Audience Trends, Q3 2014 [CHART]
Overall TV viewership – measured by audience levels – is in fact steady.
Read MoreAmazon.com Search Click-Through Rates By Position, November 2014 [CHART]
There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.
Read MoreDemographics Of American Broadband Users, 2013 [CHART]
74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
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