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Archive for November 19, 2014

Marketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]

By David Erickson | November 19, 2014

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.

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TV Average Audience Trends, Q3 2014 [CHART]

By David Erickson | November 19, 2014

Overall TV viewership – measured by audience levels – is in fact steady.

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Amazon.com Search Click-Through Rates By Position, November 2014 [CHART]

By David Erickson | November 19, 2014

There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.

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Demographics Of American Broadband Users, 2013 [CHART]

By David Erickson | November 19, 2014

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

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Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

By David Erickson | November 19, 2014

Americans under the age of 50 said that texting was the form of communication they most frequently used.

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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

By David Erickson | November 19, 2014

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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