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Archive for November 18, 2014

Online vs Traditional Enterprise Marketing Budget Allocations, 2014-2019 [CHART]

By David Erickson | November 18, 2014

Online spending currently accounts for roughly one-quarter of enterprise marketing budgets.

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Effect Of Data Encryption On Content Marketing, October 2014 [CHART]

By David Erickson | November 18, 2014

Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.

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Companies' Social Good Messages, October 2014 [CHART]

By David Erickson | November 18, 2014

Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities

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US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

By David Erickson | November 18, 2014

Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).

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American College Student Demographics, 2013 [CHART]

By David Erickson | November 18, 2014

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

By David Erickson | November 18, 2014

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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