B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels, according to a survey of 985 senior-level marketers on LinkedIn conducted by Salesforce Marketing Cloud and LinkedIn. As part of the survey, B2C and B2B marketers were asked which technologies are important – and effective – for creating such a journey. Read the rest at MarketingCharts.