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Archive for November 17, 2014

Hispanics' Attitudes Toward US Social Progress, November 2014 [CHART]

By David Erickson | November 17, 2014

Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).

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B2B eCommerce Website Features, November 2014 [CHART]

By David Erickson | November 17, 2014

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

By David Erickson | November 17, 2014

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

By David Erickson | November 17, 2014

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

By David Erickson | November 17, 2014

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.

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Important Company Behaviors According To Consumers, November 2014 [CHART]

By David Erickson | November 17, 2014

Honesty and authenticity are important attributes, particularly to Millennials.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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