The US social networking market is becoming more competitive, with smaller, newer players catering to an increasingly diverse set of users. But according to a new online survey from Cowen and Company of internet users 18 and older, Facebook still leads the market by wide margin. Its share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site, according to Cowen and Company. Tumblr is in second place, with users spending about 34 minutes daily, while Instagram and Pinterest audiences clock in at about 20 minutes a day. The financial service firm found a direct correlation between age and time spent—with the exception of Pinterest and Ello, young adults 18 to 29 spent more time on every social network included in the survey. Read the rest at eMarketer.