Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, Brazil, France, Germany, Japan, Norway, South East Asia, Sweden, South Korea, UK and the US.
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Going off ComScore’s numbers, Unruly noted that less than 25 percent of worldwide video views (which are different from shares) are happening on YouTube. The report found that 82.4 percent of videos shared worldwide are posted by only 17.9 percent of Internet users, a group Unruly defined as “super-sharers.” Read the rest at MarketingLand.