Global Video Ad Shares By Social Channel, November 2014 [CHART]

6 in 10 (59.4% of) video ad shares occur on Facebook, with that figure slightly higher for the US (61.2%), reports Unruly in a new study. Beyond Facebook, Twitter picks up the next-highest share of shares (excuse the pun), at 13.8%, followed by Google+ (9.3% globally, but just 6.6% in the US). The study also contains the intriguing stat that “super sharers” – those 17.9% of internet users who share videos more than once a week – are responsible for 82.4% of shares. Source: Unruly

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