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Archive for November 14, 2014

How People Form Impressions Of Companies, September 2014 [CHART]

By David Erickson | November 14, 2014

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

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Instagram Users By Age, September 2014 [CHART]

By David Erickson | November 14, 2014

1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014

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Influential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]

By David Erickson | November 14, 2014

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Influences Over Consumers' Purchase Decisions, November 2014 [CHART]

By David Erickson | November 14, 2014

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

By David Erickson | November 14, 2014

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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Global Video Ad Shares By Social Channel, November 2014 [CHART]

By David Erickson | November 14, 2014

59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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