November 14, 2014 - e-Strategy Trends

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.