Small and medium-sized businesses (SMBs) have said it before: Social works, and as a result, they’re increasing marketing spending and time invested in the tactic. Based on a July 2014 study by BIA/Kelsey, Facebook is benefitting from both.
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Despite impressive usage for platforms such as LinkedIn, Pinterest, Instagram and Twitter’s Promoted Tweets, Facebook ruled the social space, with 55.1% of SMBs saying they had a page on the social network specifically for their business. Though this only included unpaid pages, BIA/Kelsey found that 20% of respondents had used a Facebook ad or Promoted Post—one place they were funneling social money to. Though one-fifth may seem like a small percentage, with SMBs reporting high usage and great success, that share will likely increase in the coming years. Read the rest at eMarketer.