Health-Related Content Mobile Moms Track, July 2014 [TABLE]

Mothers are sometimes referred to as “chief family officers,” and the smartphone revolution has tempted many to keep track of their loved ones’ schedules, photos, memories, health info and more on their handheld devices. Research from BabyCenter suggests mothers are a major target for healthcare marketers—as long as the content they offer is useful and convenient.

As of July, around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones, and 23% kept track of their kid’s nutrition that way. But all those activities would appeal to at least 40% of respondents if mothers felt they were easier to do. Read the rest at eMarketer.