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Archive for November 12, 2014

Health-Related Content Mobile Moms Track, July 2014 [TABLE]

By David Erickson | November 12, 2014

Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.

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Top 10 Challenges Companies Face Using Social Media, October 2014 [CHART]

By David Erickson | November 12, 2014

2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.

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Attitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]

By David Erickson | November 12, 2014

Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.

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How Small Business Owners Use Social Media, July 2014 [CHART]

By David Erickson | November 12, 2014

Connecting with consumers was the top way US small-business owners used social networks for business purposes.

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US SMBs Who Have Advertised On Facebook, July 2014 [CHART]

By David Erickson | November 12, 2014

20% of US small and medium-sized businesses have advertised on Facebook.

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Live Primetime Social TV Activities, February 2014 [TABLE]

By David Erickson | November 12, 2014

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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