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Archive for November 11, 2014

Consumers Preferences For Brand Communications, November 2014 [CHART]

By David Erickson | November 11, 2014

37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.

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Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]

By David Erickson | November 11, 2014

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

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Top Advertising Retargeting Challenges, September 2014 [CHART]

By David Erickson | November 11, 2014

Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.

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Marketing Technology Integration, September 2014 [CHART]

By David Erickson | November 11, 2014

Just 4% of marketers claim to have completely integrated marketing technology.

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Internet-Connected TVs, 2013-2020 [CHART]

By David Erickson | November 11, 2014

The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.

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Creativity In Large Organizations, September 2014 [CHART]

By David Erickson | November 11, 2014

Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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