Flurry noted that these findings, along with HBO’s new over-the-top streaming service and CBS’s announcement of its own subscription streaming service, signify a “massive change in the way viewers consume TV content,” with always-on consumers watching television and video across devices. Still, sports TV viewing is far from dead. In fact, Frank N. Magid Associates polling in June 2014 found that live sports were the biggest help in preventing cord-cutting, with just 1.4% of ESPN viewers in the US saying they would cancel their pay TV subscriptions.
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However, as consumer habits continue to shift and more video content becomes available via online and mobile channels, this may not be enough. eMarketer estimates that the number of US digital video viewers will come in at 195.6 million this year, representing 61.3% of the population and 77.3% of internet users. Looking at mobile specifically, we expect 89.7 million consumers to watch video content via smartphone in 2014 and 88.0 million tablet users to do so, each representing around 28% of the population. Read the rest at eMarketer.