Growth In Time Spent Using Mobile Sports Apps, August 2014 [CHART]
Sports apps have officially scored with fans. According to recent research by Flurry, time spent with sports apps worldwide more than tripled between August 2013 and August 2014, with growth of 210%. In comparison, total app time over that period rose 65%—still impressive, but nowhere near that of the sports category.
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Mobile is now part of National Football League (NFL) fans’ game day routines, and fans of American football had a strong showing in app time increases. Among apps specific to American football, time spent grew 250% year over year. These fans were even more likely than other mobile sports app users to turn to the apps for “professional play-by-play.”
Sports app fans use these apps more than twice as much as the average app user, according to Flurry. In line with football apps’ surge in time spent, these users were 12.8 times more likely to be football fans. Action, casual and social gamers also overindexed, as did auto enthusiasts, business professionals and singles. Read the rest at eMarketer.