Where People Use Virtual Personal Assistants, June 2014 [CHART]

Smartphone users who use mobile personal assistants do so frequently. Four in 10 said they chatted with Siri, Cortana or Google Now at least weekly, and 24% did so daily. And they’re calling on them whether in motion or while relaxing. Despite being known for providing quick information to on-the-go consumers, personal assistants were just as popular when smartphone users were home, with 35% of respondents. Just over three in 10 accessed these as they were on the move, and an additional 28% turned to the voice-powered option while driving.

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At-home personal assistant usage was most common among millennials, who were actually the least likely to turn to them once on the go. Those in the 54-and-older crew, meanwhile, weren’t afraid to call on Siri, Google Now or Cortana in front of a crowd; 41% used personal assistants when out of the house. Read the rest at eMarketer.