Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]
![Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/181001-182000/181366.gif "Chart - Sources Mobile US Hispanics Use To Research Products")
US Hispanic mobile buyers also are more inclined to use their devices to research products with online product reviews as their most valued resource. While 53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets, just 44% of non-Hispanics did the same.
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Product ratings by experts are the second-most-utilized source when conducting research via smartphones and tablets. Some 36% of US Hispanic mobile buyers search for experts’ advice compared with 26% of non-Hispanics. Read the rest at eMarketer.