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Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

By David Erickson | November 9, 2014
Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]
US Hispanic mobile buyers also are more inclined to use their devices to research products with online product reviews as their most valued resource. While 53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets, just 44% of non-Hispanics did the same.
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Product ratings by experts are the second-most-utilized source when conducting research via smartphones and tablets. Some 36% of US Hispanic mobile buyers search for experts’ advice compared with 26% of non-Hispanics. Read the rest at eMarketer.
Posted in Consumer Behavior, eCommerce, Ethnic Marketing, Latinx, Mobile Behavior, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing, Video Marketing and tagged eTailing, Mobile Social, Mobile Video, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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