Demographics Of Virtual Personal Assistant Users, June 2014 [CHART]
“I remember when I was the only phone that talked,” says Apple’s Siri in her TV commercial battle with Microsoft’s Cortana. It’s true: Siri isn’t the only “personal assistant” anymore, with competition from Cortana as well as Google Now. But are consumers actually using this technology? A June 2014 study by Thrive Analytics found that over half of US adult smartphone users (56%) had. Within that group, Siri, the oldest assistant on the block, was used most, at 67% of respondents, followed by Google Now (45%) and Cortana (5%).
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Tech-savvy millennials were the most likely to have used a personal assistant, with 71% of 18- to 29-year-olds reporting doing so. Nearly 60% of those ages 30 to 43 had taken to talking to their phones, and just under 40% of the 44-to-53 and 54-and-older groups were users. Read the rest at eMarketer.