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Archive for November 9, 2014

Where People Use Virtual Personal Assistants, June 2014 [CHART]

By David Erickson | November 9, 2014

Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.

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Demographics Of Virtual Personal Assistant Users, June 2014 [CHART]

By David Erickson | November 9, 2014

56% of US adult smart phone users have used a virtual personal assistant.

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Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

By David Erickson | November 9, 2014

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

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Products Purchased By Mobile Hispanic Buyers, August 2014 [CHART]

By David Erickson | November 9, 2014

US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.

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Search Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]

By David Erickson | November 9, 2014

Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.

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US Desktop vs Mobile Search Users, 2014 & 2018 [CHART]

By David Erickson | November 9, 2014

eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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