How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

Is the end of the pop-up ad near? A September 2014 study conducted by Harris Interactive for Goo Technologies found that 29% of US internet users thought the ad type wouldn’t survive the next 10 years—the highest percentage out of all formats studied. Banners were the second most likely to vanish, according to respondents, cited by 19%.

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No matter what stays and what goes, Harris Interactive and Goo Technologies found that one thing was for sure: Consumers expect advertising to change over the next 10 years, with just 11% saying the opposite.

The majority (58%) of respondents said that advertisers would have more personal consumer data by the end of this period, and similarly, 52% felt that ads targeted toward certain demographics would improve. Animated billboards, geolocation services and advanced technology such as retina scans were also expected to rise in usage. Read the rest at eMarketer.