Archive for November 8, 2014
How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreHow Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreGlobal Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read MoreEnterprise Marketing Budgets, November 2014 [TABLE]
Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.
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