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Archive for November 8, 2014

How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

By David Erickson | November 8, 2014

58% of Americans said that advertisers would have more personal consumer data in a decade.

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Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

By David Erickson | November 8, 2014

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

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How Consumers Find Coupons, May 2014 [CHART]

By David Erickson | November 8, 2014

Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.

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Consumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]

By David Erickson | November 8, 2014

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

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Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]

By David Erickson | November 8, 2014

On average, 44% of companies had increased their ability to understand large sets of data.

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Enterprise Marketing Budgets, November 2014 [TABLE]

By David Erickson | November 8, 2014

Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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