It’s well known that search ranking positions affect click-through rates (CTRs), but new data from Marin Software goes a step further in quantifying click-through rates by ad position on mobile devices and desktops, finding some interesting discrepancies between them. The data demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops.
[Tweet “The top search ad position garners 39% share of clicks on smartphones, compared to 30% on desktops.”]
Looking at the share of click-throughs by ad position, the study finds that the top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops. Positions 2 through 4 tend to receive an equal share of clicks in the aggregate across each device, with results below those getting a proportionately higher share of click-throughs on desktops than on mobile devices. Read the rest at MarketingCharts.