Americans' Trust In Major Institutions, November 2014 [CHART]
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust, details Harris Interactive in recently-released survey results. Interestingly, skepticism is higher among older than younger adults: 56% of Baby Boomers (50-68) say they’re less trusting of major corporations now, compared to 46% of Millennials (18-37) who feel the same way.
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The survey results are the latest to show that large corporations are failing to engender positive attitudes from the public. Late last year, for example, a separate Harris Interactive survey found that Americans were less likely than the year before to perceive large industries as being “generally honest and trustworthy.” In fact, perceptions of honesty fell in 18 of the 19 large industries measured, with tobacco the only one staying steady from the previous year – but with just 3% of adults finding the industry trustworthy. Read the rest at MarketingCharts.