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Archive for November 7, 2014

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

By David Erickson | November 7, 2014

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.

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Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

By David Erickson | November 7, 2014

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

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Americans' Trust In Major Institutions, November 2014 [CHART]

By David Erickson | November 7, 2014

Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.

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Top Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]

By David Erickson | November 7, 2014

Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).

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Share Of Clicks By Search Ad Position & Device, September 2014 [CHART]

By David Erickson | November 7, 2014

The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.

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Network Radio's Reach By Age & Gender, September 2014 [CHART]

By David Erickson | November 7, 2014

Network radio reaches more than 180 million Americans aged 12 and older each week.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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