Archive for November 7, 2014
Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]
Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.
Read MoreForecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Read MoreAmericans' Trust In Major Institutions, November 2014 [CHART]
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Read MoreTop Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
Read MoreShare Of Clicks By Search Ad Position & Device, September 2014 [CHART]
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Read MoreNetwork Radio's Reach By Age & Gender, September 2014 [CHART]
Network radio reaches more than 180 million Americans aged 12 and older each week.
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