Households with incomes of $100,000-plus are the largest demographic of tablet and smartphone users. According to July 2014 data from comScore, one-third of tablet users and nearly one-third of mobile users have incomes of $100,000 or more.
The big surprise in affluents’ media usage is the way older and younger age groups access media. As part of iProspect’s survey of affluents, the firm examined what types of media people are accessing on their devices and found that on mobile phones millennials (ages 21-34) and Gen Xers (ages 35-49) are accessing media at about the same rates. Newspapers are being read on smartphones by 25.3% of millennial affluents, while 24.3% of Gen Xers access newspapers that way. For boomers (ages 50-74), by contrast, the percentage drops to nearly half: 13.3% of boomers access newspapers via mobile phones. Read the rest at eMarketer.