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Archive for November 6, 2014

Millennials' Top Social Sharing Channels, April-July 2014 [CHART]

By David Erickson | November 6, 2014

Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.

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Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

By David Erickson | November 6, 2014

The big surprise in affluents’ media usage is the way older and younger age groups access media.

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Affluents' Weekly Time Spent Online, July 2014 [CHART]

By David Erickson | November 6, 2014

Affluents are using digital devices to go online for long periods each week.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

By David Erickson | November 6, 2014

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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Coordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]

By David Erickson | November 6, 2014

Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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