Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents?
According to the Ipsos study, the average age of an affluent adult is 46.1, not far off the general population average of 46.7. The wealthy (household income of at least $500,000), by comparison, skew older, with an average age of 50.5. Read the rest at MarketingCharts.