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Archive for November 2, 2014

Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]

By David Erickson | November 2, 2014

Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.

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Average Lead Time For Researching Retail Products via Mobile, June 2014 [CHART]

By David Erickson | November 2, 2014

81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

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Mobile Website Traffic Share By Browser, April 2014 [CHART]

By David Erickson | November 2, 2014

Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.

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Mobile Website Traffic Share By Device & Brand, June 2014 [TABLE]

By David Erickson | November 2, 2014

The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.

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Attitudes Toward Social Commerce By Age, August 2014 [TABLE]

By David Erickson | November 2, 2014

Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.

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Factors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]

By David Erickson | November 2, 2014

Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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