Who doesn’t love a good deal when online shopping? Pretty much everyone. But not all offers are created equal, and in July 2014 polling by Retention Science, percentage discounts led the pack as the most effective customer incentive.
Among US online retailers, 30.9% said a percentage discount was the most effective customer incentive, the No. 1 response. Meanwhile, 21.8% cited shipping incentives—free or discounted—as offers that worked best for their customers. Though percentage discounts were the favorite, amount discounts weren’t very popular, with just 12.7% of respondents. And despite consumer demand for personalized experiences, only 7.3% of online retailers said dynamic offers were effective. Loyalty programs and multiple purchase discounts rounded out the list, with respective response rates of 5.5% and 3.6%. Read the rest at eMarketer.