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Archive for November 1, 2014

Americans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]

By David Erickson | November 1, 2014

The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.

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Mobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]

By David Erickson | November 1, 2014

Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.

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Consumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]

By David Erickson | November 1, 2014

Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.

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eTailers' Most Effective Customer Incentives, July 2014 [CHART]

By David Erickson | November 1, 2014

Percentage discounts led the pack as the most effective customer incentive.

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Mobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]

By David Erickson | November 1, 2014

The push for omnichannel retailing is driving personalization in the real world.

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Most Helpful Information In Search Results, October 2014 [CHART]

By David Erickson | November 1, 2014 | 1

3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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